Paid advertising and performance
Ad budget managed against one number that matters — cost per client — across Meta, Google, TikTok and Zalo.
Campaigns end to end
Strategy, creative and daily management — including the analytics that prove whether it worked.
Media planning
Where your budget goes and why, with a forecast you can hold us to.
Campaign setup
Structure, audiences, conversion tracking and correct attribution from day one.
Creative production
Statics and video made for each platform, not one banner resized six ways.
Testing
Systematic testing of audiences, creatives and offers — with enough volume to be conclusive.
Optimisation
Weekly reallocation of budget towards what converts, away from what does not.
Reporting
Spend, leads and cost per result in one report, tied back to your revenue.
Process
Two weeks to the first optimised campaign, then a weekly cycle.
Analysis
Your product, your margins and what an acceptable cost per client actually is.
Setup
Tracking first: without correct conversion data every later decision is guesswork.
Launch
Controlled start on limited budget while the platform learns and we validate the numbers.
Scale
Budget moves to the combinations that clear your target cost per client.
Report
Monthly review of spend against results, and the plan for the next month.
Channels
Zalo matters more than most foreign brands expect, and TikTok converts far beyond a teenage audience.
Portfolio
Projects in this service and what they changed for the business.
Results
Averages across our clients over the last twelve months.
FAQ
Who owns the ad accounts?
You do. We work inside your accounts with our own access, so if we ever part ways your history, audiences and learning stay with you.
What budget do we need to start?
Below roughly 500 USD a month across all channels the platforms cannot gather enough data to optimise, so results become unpredictable. We will say honestly if your budget is too thin.
How is your fee calculated?
A fixed monthly fee, not a percentage of spend. A percentage rewards us for spending more of your money, which is the wrong incentive.
Do you make the creatives?
Yes, and they are produced per platform. A vertical TikTok video and a Facebook feed static are different jobs, and reusing one as the other is where most budget is wasted.
When will we see results?
The first two weeks are learning. Reliable cost per lead figures appear in weeks three to six, and that is when it makes sense to judge the work.