PR and influencer marketing
Coverage in local media and collaborations with creators your audience already trusts — measured by reach and by what it does to search demand for your brand.
Reputation, built deliberately
Media relations and creator partnerships handled as one programme, because they reinforce each other.
PR strategy
What you should be known for, to whom, and which outlets actually reach those people.
Media relations
Ongoing relationships with Vietnamese, Russian-language and English-language outlets.
Press materials
Releases, comment pitches and press kits written natively in all three languages.
Influencer selection
Creators vetted on real engagement and audience overlap, not follower counts.
Campaign management
Briefs, contracts, content approval and delivery tracking end to end.
Reputation monitoring
Mentions, reviews and sentiment tracked, with a plan for when something goes wrong.
Process
A monthly cycle, because reputation compounds rather than spikes.
Analysis
How you are currently perceived, where you are mentioned and what competitors occupy.
Strategy
Key messages, target outlets and the creator profile that fits your audience.
Outreach
Pitching journalists and negotiating with creators — with terms that protect you.
Publication
Placements go out, integrations run, and everything is tracked in one place.
Analysis
Reach, sentiment and branded search demand reported monthly.
Channels
Local media reaches Vietnamese buyers; expat outlets reach a different, often higher-margin audience.
Portfolio
Projects in this service and what they changed for the business.
Results
Averages across our clients over the last twelve months.
FAQ
How do you choose influencers?
By engagement quality, audience overlap with your buyers and comment authenticity — not follower count. A creator with 20,000 genuinely engaged local followers usually outperforms one with 200,000 bought ones.
Can you guarantee coverage?
Paid placements, yes. Editorial coverage cannot honestly be guaranteed by anyone, and agencies promising it are usually buying it and calling it editorial. We are explicit about which is which.
Do you handle negative publicity?
Yes, and the response plan is built before it is needed. Speed matters far more than eloquence when something goes wrong.
Is PR measurable?
Reach, mentions and sentiment directly; commercially, we track branded search volume and direct traffic, which is where PR effects usually show up first.
Do you work with Vietnamese media specifically?
Yes — that is a large part of the value. We maintain relationships with local outlets and write in Vietnamese natively, which is what gets pitches read rather than deleted.